Gasta Video

Saturday, 13 November 2010

Saturday, 20 February 2010

Gasta 5 Script Synopsis: Go Large Sex Comedy : Copyright 2010

Go Large Sex Comedy

If you are interested in the full script below please contact us at FaceBook

Goofball Freaky Animal Sex Comedy
(Animal house, Porkies, American Pie, Just got a whole lot crazier!!)

Setting University campus frat house

Four dudes in LA go online to their wacky scientist’s sexual wishmaster site (or lab software) and decide which part of their anatomy they can metamorphose to increase their sexual attraction. The first dude chooses to have a giant snake like tongue with he can produce at any time but talk normal, the second dude wishes to be hung like an elephant, the third dude wants irresistible pheromones that he can direct like a babe magnet, and the fourth guy, (our romantic hero) wants to have the staying power of a racehorse.

There follows scenes of chaos as each one of the dudes is forced to see the negative impact of their sexual choices, Each time the elephant man gets an erection it is completely apparent and cannot be hidden, its OK until this starts happening in his wrestling class! The dude with the tongue finds he can pleasure a babe from thirty feet away with his tongue snaking round bars and getting stood on by waiters, before slithering up some girl’s leg only for her to be horrified! The third dude is besieged by both sexes when his pheromone targeting goes off the wall, and our hero having found true love with his current on off girlfriend finds that she cannot last as long as him and this leads to break up and realisation that love is more important than sex!

In the end after much chaos the dudes all decide that they were better off with all their normal parts.

Scene Slots of parent’s reactions, Bars, Cyrano de Bergerac,
Comments on: Internet spam, penis enlargement, cosmetic surgery, modern day vanity, excessive grooming, male bonding, penis envy,

List of Main Characters

DudesX4 with ethnicity
Weird Scientist
Parents of Dudes
Romantic Heroes love interest
Jealous Jocks
Ensemble of weirdoes on campus

(A Frankie Higgins Joint)

Thursday, 4 February 2010

Gasta Tech Update: Ovum mobile platform research for emerging markets

Gasta Tech Research

Significant opportunity for mobile content in emerging markets

London, 2 February 2010 - Telecoms operators in emerging markets* must improve their strategy and execution if they are to ensure sustained success in the mobile content and applications arena, according to Ovum. The global advisory and consulting firm believes operators are yet to commit sufficient attention and resources to what is a small but growing market with significant potential. According to Ovum, which has recently completed extensive research* on the subject, most operators have so far been too busy with land grab and expansion to be able to make the transition from providing basic voice and SMS services.

Significant potential
The content and applications market in emerging markets is currently immature and represents a very small part of the mobile market.
SMS and mobile Internet aside, content accounts for 5–7% of most operator revenues, and most of this is basic services such as ringtones, logos, wallpapers, simple games and news/information services.
“There are multiple reasons for this state of play”, said Angel Dobardziev, practice leader at Ovum.
“Many operators have yet to commit significant organisational focus and resources to this area. Users, many of whom have very recently crossed the communications divide, are still focusing their limited budgets on basic voice and SMS services.
“Penetration of more capable mid-range devices and smartphones, which enable a richer mobile content experience, remains low. 3G coverage also remains patchy in many markets, contributing to a slow multimedia experience.”
Confidence among operators
Many emerging market operators feel very confident about their current market position, and few are concerned about device vendors’ inroads into content and applications through applications stores or vertically integrated mid- to low-end services such as Nokia Life Tools.
The low penetration of smartphones and the immature payment infrastructure (which makes their billing capability that much more valuable) are the key planks of operator confidence in their market position.
This is the main reason that emerging market operators take a big cut of the content revenues – around 50%, far higher than the prevailing 30% norm in mature markets.
A strong content ecosystem will be the key market driver
Ovum believes the development of a strong, balanced and effective value chain will be one of the key factors that will shape the future of mobile content services in emerging markets.
Mobile operators currently occupy a central role in the value chain, but few are giving mobile content services the attention required to develop an attractive service portfolio in order to succeed.
“Of course, there are other important factors that will play a major role in market development”, said Mr Dobardziev.
“The availability of affordable mid-range devices that enable a richer content experience is still low, but is set to rapidly improve in the medium term, although smartphone penetration will remain relatively low.”

Literacy challenges will be a key barrier, particularly in rural areas, and solutions to overcome this, such as IVR and video, will be few and far between.

Local content and applications tailored for, and in the language of, diverse local communities are still sparse, although this will improve rapidly in the medium term.
Hence, while different markets will evolve at different rates, in emerging markets as a whole we expect all of the above factors to lead to muted market development in the short term.
Operators need to improve their content strategies
Ovum’s research indicates that many operators’ strategies need more refined customer segmentation, stronger marketing (in its broadest sense), more effective management of the content value chain and a carefully considered application store strategy. Operator shortcomings are understandable: mobile content and applications require a very different mindset to selling voice and SMS.
In particular, operators must use their dominant position in the mobile content value chain wisely. This means working effectively with other players in the value chain and, more importantly, ensuring there are adequate incentives for them.

“Key emerging market operators are in a good position to tackle the challenges of launching an own-brand application store”, concluded Mr Dobardziev.
“However, this will not be the default route for all operators and there are a number of other application store strategies to explore, including partnering with other operators or third-party application stores.”

Ovum’s definition of emerging markets includes all of the countries in Africa & Middle East, Asia (except Australia, Hong Kong, Japan, Korea, New Zealand and Singapore), Eastern Europe (except Czech Republic, Slovakia and Slovenia) and South and Central America.

Ovum has recently produced three reports on the topic; ‘Mobile content and applications in emerging markets: the current state of play’, ‘Mobile content and applications in emerging markets: the future’, and ‘Mobile content and applications in emerging markets: operator strategies.’

ABOUT OVUM

Ovum is a global advisory and consulting firm. Its primary activity is providing value-added advisory services and consulting to retained and project clients. The company acts as a well-respected and trusted source of industry data, knowledge and expertise on the commercial impact of technology, regulatory and market changes. Ovum engages in continuous research and industry analysis to determine market dynamics in its specialist sectors. Ovum has developed long-standing relationships with many of its corporate clients, which include major international blue-chip companies such as Alcatel-Lucent, BT, Cisco Systems, Deutsche Telekom, Fujitsu, HP, IBM, Microsoft, Telstra and Vodafone. Ovum is part of the Datamonitor group.

ABOUT DATAMONITOR

The Datamonitor Group (www.datamonitor.com) is a world-leading provider of premium global business information, delivering independent data, analysis and opinion across the Automotive, Consumer Markets, Energy & Utilities, Financial Services, Logistics & Express, Pharmaceutical & Healthcare, Retail, Sourcing, Technology and Telecoms industries. Combining our industry knowledge and experience, we assist more than 6,000 of the world’s leading companies in making better strategic and operational decisions.

Saturday, 8 August 2009

About Gasta web 2.0

About Gasta
Started in Belfast, Northern Ireland in 1998 Gasta is a global search engine and web directory. Translated into six Languages, Gasta has now launched search engines in Spanish, Italian, Japanese, Chinese, French, & German,

Gasta has now launched SearchMatch paid inclusion programs for all 400 of its search engines and sees paid listings as the future of Internet marketing enabling and empowering advertisers to bid on niche contextual Keywords and phrases that are directly related to their business. Gasta organic growth of traffic extends the long tail of keywords and adds added value to all our client campaigns.

Platform
Gasta is written in MVC Asp.net, C#, and XML, Jscript,

Social Marketing Services
Gasta now offers the ability to share web search results, videos, news items, images, and Blogs with your chosen social networking partner site, Gasta now has social marketing links with FaceBook, LinkedIn, Twitter, Stumbleupon, Bebo, and Digg. This service not only offers an added value to our users but also greatly assists our advertisers with their social marketing and brand awareness campaigns.

Geo Targeting
Gasta automatically includes effective Geo Targeting of advertising across regions so the user searching in Dublin receives adverts from Dublin and UK Regions and the user searching in New York receives inventory from USA regions.

More than 97% of gasta.com users live and/or work in the regional search areas the index is aimed at. This offers an extremely focused way of targeting prospective customers. Localize to globalize. With Gasta.com you the advertiser only pay for the traffic you receive. Gasta.com has a unique featured Site scheme allows you to directly gear expenditure to traffic. This is the most cost effective method with no wasted clicks.

Diverse User Base

Gasta.com search results are rendered by a network of Search Partners ranging from major Internet brands to organizations who specifically address the Region. Gasta has also implemented social marketing tools on all search results to share video, news, images, blogs, and web results as well as the actual SearchMatch ad itself. A unique service for a search engine.
Gasta.com has a more focussed appeal because it is targeted directly to a local audience

Ad Management
24/7 Ad Campaign Management access your account and manage your listings 24 hours a day, 7 days a week, with the gasta.com Management and bid System

Gasta white Label solution
The Gasta Hosted white label solution can be launched in a matter of minutes and offers a variety of solutions and ad platforms to Partners. These search engines can start earning revenues as soon as they are launched with a variety of monetisation features such as preloaded Google Adsense and SearchMatch and InstantAds platforms. Gasta has now launched white label partner sites in India, USA, and Australia. We are currently seeking regional partners in China, Singapore, and Latin America.

Partners
Gasta partners include:
Services: Microsoft Bing, Google, Miva, ABC Search, Adify, BT, Mirago UK, Admeld, Adconion,
Social Marketing: LinkedIn, FaceBook, Twitter, Digg, Stumbleupon, Bebo,
Content : BBC, Irish Times, Irish News, Belfastmedia group, FlashSeek,
Francis Higgins
bizz@amiwired.com

Friday, 7 August 2009

Gasta SearchMatch

Your Customers Are Online: Can They Find Your Website?
The search world is fluid; keywords, rankings, links and more change everyday, and define your brands online success or failure. Help your customers find your products and services by effectively promoting your online brand with proven techniques. A recent Datran Media survey found 57% of marketing executives identified search marketing as one of the strongest advertising mediums for their company. Another 54% indicated that they have increased budgets for search while decreasing offline and direct marketing efforts.
Gasta SearchMatch™ now offering the best value for European keyword advertising across 200+ internet search engines. Get your niche targeted keywords now with a unique Instant Ad Free/

Social Marketing Services
Gasta now offers the ability to share web search results, videos, news items, images, and Blogs with your chosen social networking partner site, Gasta now has social marketing links with FaceBook, LinkedIn, Twitter, Stumbleupon, Bebo, and Digg. This service not only offers an added value to our users but also greatly assists our advertisers with their social marketing and brand awareness campaigns.

Tuesday, 10 March 2009

Hi To all Ping FM users, this is great !

Thursday, 5 March 2009

Gasta Video News: video ad spending

While several industry studies predict that online ad spending will decrease in 2009, activity in the online video segment might be cause for industry optimism. According to eMarketer's predictions for 2009, video ad spending will grow despite the current economic climate, rising by 45 percent this year to reach $850 million.

Even with the guarded optimism about projected market growth, the current model for monetizing online video isn't working. Ad networks, video technology providers, and other industry players are at a loss when trying to find a model that can grow significant revenue. For years, the online video industry has been relying on a TV-based scale for measuring the effectiveness of a campaign. The traditional cost per thousand impressions (CPM) model, originally adopted in the TV world, doesn't translate to the online video market. Lacking a better standard, the industry took an old model of monetizing TV and slapped it onto the latest online technology.

Online video advertising is still a relatively new medium. Marketers and advertisers alike are looking for the best way to utilize this new channel to effectively engage users and convert them to customers. As the industry evolves and viewers continue to gravitate from television to the online channel, the industry needs to evolve alongside its audience by transitioning to a performance-based pricing (PBP) model.

Online video is a completely different animal than TV -- content is consumed in a much more interactive experience between the consumer and the brand. The user is not just served a static 30-second spot like with television. Instead, they have the ability to connect and react with the ad on a much more personal level.

Today, online video ads can be developed with thousands of variations, enabling consumers to make choices in real-time and giving them more control over the content they consume. As a result, the online audience offers a heightened level of engagement, providing increased awareness and recognition for brands that television doesn't offer. This kind of innovative advertising with deeper flexibility and interaction deserves its own ad model that is mutually beneficial for both the video provider and the brand.

In today's economy, brands expect more value from their advertising dollars online and are skeptical of paying for impressions that don't provide measurable ROI or result in sales conversions. Likewise, video providers have been hesitant to move away from the CPM model for fear of missing out on a more predictable revenue stream. The advantage of a performance-based pricing model is that it better aligns the goals of the brand and the video provider, while sharing the economic benefits of a successful campaign.

A straight cost-per-action (CPA) model isn't realistic. However, a tiered PBP dynamic -- where advertisers pay a rising scale based on impressions, cost per click, engagement, interaction, and sales conversion -- brings more value to the advertiser, while rewarding the vendor for converting a consumer to a customer.

Brands realize that consumers are more valuable to them as they progress deeper through the online video ad food chain, and are willing to pay more at each level of interaction -- as long as it's measurable. It makes sense to link the deep flexibility and interactive nature of the ads to a similarly flexible pricing model where everybody wins.

The performance-based pricing model can work most effectively when there is a direct-response dynamic associated with the ad because the vendor is rewarded the most when the brand reaches its ultimate goal of transacting a sale. There is not one standard way to structure this new way of thinking; brands and vendors need to work together to customize a performance model that is mutually beneficial. Any number of elements could be included in this payment structure, including:

* Cost per impression (CPM): Serving the ad to the consumer.
* Cost per click (CPC): Getting the consumer to click through the ad to the brand's site.
* Cost per engagement (CPE): The consumer watches a video or sends information to a friend.
* Cost per action (CPA): Delivering a quote or more information, such as a whitepaper download.
* Cost per sale (CPS): Converting the consumer to a customer.

The performance-based pricing model takes into account the fact that an impression is great for brand awareness, but won't impact the bottom line the same way a click-through or conversion does. Developing premium campaigns with a heightened emphasis on the end goal -- conversion rates -- positions the tiered PBP model as a clear recession winner and delivers the most value to the brand.

The advertising industry was founded on the driving principle of creativity. Today, the industry needs to be creative in developing an approach that makes more sense. Innovation is often born in trying economic times, and this is a great way of eliminating risk while advertisers experiment with new technologies.

Naj Kidwai is CEO of Real Time Content.